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Video marketing is extremely effective for building personal relationships, driving purchase behavior and increasing conversion rates. 51% of marketing professionals worldwide name video as the type of content with the best ROI.
Maybe this is because 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. Or because, according to Invodo, 52% of consumers say that watching product videos makes them feel more confident about going ahead and making a purchase.
When a visitor lands on a page, you literally have seconds to capture attention and engage your visitor. It comes as no surprise that video not only increases the length of time viewers stay on a page, but also, video increases landing page conversions by 80% or more.
Whether your landing page is for an advertisement, upcoming event, or feature, video can help capture attention, show value, and inspire action.
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